Today, 54 billion beverages of all types are served every day.1 Products from PepsiCo Inc. The relationship between company and bottler has always been very important. No one could have predicted how popular Coca-Cola and its main competitor, Pepsi-Cola, would become. In 1899, two lawyers from Tennessee secured exclusive rights to bottle and sell Coca-Cola for only one dollar (Asa Candler, then President of The Coca-Cola Company, was not convinced that selling the product in bottles was the way to go. We expect these changes to be beneficial including the opportunity to focus on innovation and to improve the cost effectiveness of bringing the product to market. have both recognized the changes and have taken action to preserve their success with their all-important systems of bottlers. For the entire document (with exhibits and important disclosures associated with its content, if applicable), view original document (PDF) The changing beverage marketplace has resulted in some major transformations amongst the industry’s chief competitors.
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